Graphic design is not about personal expression. It’s not about scoring high on some standard of aesthetics either. It’s about solving communication problems. My creativity lies in how I solve them.
I believe in the power of design, the strength of strategy, and the ability of technology to transform businesses and lives.
I believe strongly that all design must have a purpose. It cannot exist for its own sake, nor use a style just because it looks nice. A designs form must follow its content. I do not see myself simply as a designer but as a communicator.